Since it’s release in 1993, Menace 2 Society has been a cult classic film, and major influencer of urban American culture. The focal point of the movie is Caine, a street go-getter that won’t be thrown off his game by all the surrounding obstacles. In fact, he uses the unique mouse trap environment around him to achieve his short term goals, which include the daily survival of South Central LA. The illustration of this classic character mirrors well with our brand as it captures his strong sense of ambition and instincts in order to create opportunities for oneself. The character wears an assortment of masks in order to find peace in this violent, yet beautiful, lifestyle. He’s a son, father, brother, hustler, lover, and executioner – all in one – in order to combat the quick expiration date that life in LA offers a young black male. AtLarge is proud to pay homage to this timeless film, and gives thanks for inspiring our brand.